"Let us save daughters" campaign

In partnership with the United Nations Population Fund (UNFPA) campaign to address the issue of declining child sex ratio as a result of sex selection of unborn child was launched in the years 2006 and 2007. The campaign focussed first of all on educating BMF workers about this crucial issue about which there is a deafening silence in our society. BMF workers were made well aware of the Pre-conception Pre-natal Diagnostic Techniques (PC-PNDT) Act. Brain-storming sessions were conducted to find out the ways to approach various stake-holders and carry out campaign further. Women's groups, nursing college students, doctors, advocates, people's representatives, young couples, teachers, students, anagnwadi workers were mobilised and the message to save daughters was spread through lectures, seminars, poster exhibitions, pamphlets, essay competitions and theatre performances. Public programmes were held during Ganesh and Navaratri festivals.

Following the campaign social audit was done regarding the compliance of the PC-PNDT Act in around 150 sonography centres in Thane. The terrible state of affairs was reported to the Appropriate authority under the Act.

The dire need to work on this front cannot be over-emphasised. BMF wishes to strengthen and expand the campaign particularly amongst younger generation in coming days.